Bouma Post Yards – 60th anniversary re-branding

BPY_old sign_reference photoBouma Post Yards (BPY) started by accident, sixty years ago.  Founders Harold and Johanna Bouma needed some posts for their property, and had to drive several hours to buy them.  The area where they live in Montana has plenty of trees – wind-warped pines and water-logged cottonwoods – but not many that make good fence poles.

Before Harold could get the fence built, his neighbors, having spotted the posts sitting out near the road, stopped by asking to purchase the whole load.  So he sold it.

BPY 60th anniv. poster (2013)
Banner for 2013 MAGIE (Montana Agricultural and Industrial Expo)
BPY business card
Front of new double-sided business card is crisp with subtle western style.  Provides only essential info.
BPY business card_back_FINAL
Back of new double-sided business card capitalizes on typically ‘wasted’ space by providing contact information for both locations & a product list

He went back for another load, and the same thing happened.  After a couple rounds of this it became clear there was sufficient demand to make a business.  “The rest,” as they like to say, “is history.”

Family history, that is.  BPY has been family-owned and operated by three generations since its founding.  It began with simple poles, evolved into standard and custom-treated wood products, and eventually, Harold began inventing and building custom machines for processing small-diameter timber.

In 2013, BPY and the by-now-hefty Bouma family celebrated sixty years in business.  They’ve beat the odds by several decades; most stats indicate small and family-owned businesses fail after less than five years.

I have a personal (non-financial) stake in the success of BPY.  Me and my sisters grew up sweeping the shop, weeding the garden, and tapping on the office typewriter.  Our mom, Jennie, worked with her parents, Harold and Jo, to keep BPY humming.  Cousins, relatives, and the local community are all wrapped up in memories from “the yard.”

It was, therefore, a great pleasure to work on a rebranding project for BPY. It started with visioning in 2011 and finished with drafting and execution in 2012 and 2013.  We started with the print materials you see  here.  The BPY website is up next.

If you’re in need of fence posts or Montana lodgepole pine wood for a custom project, contact Harold at, 406-466-2140, or just stop by around 10:00 AM or 3:00 PM for coffee time.  Tell them we sent you.


Click on any image to view a larger version.

BPY highlight in 2010 Choteau Acantha (local newspaper) visitors guide
BPY highlight in 2010 Choteau Acantha (local newspaper) visitors guide
Choteau BPY price list_FINAL (01.16.2013)_Page_1
Updated Choteau Price List
Lincoln BPY price list_FINAL (01.16.2013)_Page_1
Updated Lincoln Price List

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