Why do photographs matter?
Humans think in images. Our brains actually understand images faster, and remember images longer, than when the same information is conveyed via words.
There is a good reason for our mental preference for images. According to scientists from the University of Rochester’s Center for Visual Science, “More than 50% of the surface of the brain is devoted to processing visual information.”
Clearly, the images we use matter. And, in the digital era, photographs are often the image of choice. Photographs that compellingly document and share our work, institutions, staff, mission, and objectives are essential to building relationships, conveying information, and maintaining credibility.
I turn to photography because it enables me to capture and share the everyday activities that make the world the astonishing, complex, and inspiring place that it is. I draw inspiration from real people making an effort to understand and improve the world around them – scientists, farmers, citizen-advocates, urban homesteaders, and artists.
Combined with the right words, photographs can and do make a difference. They connect us to each other, compel us to reconsider our biases and assumptions, and raise our awareness about what it means to share our humanity and be an earth citizen. I’m interested in projects and collaborations that explore these connections.